Catching up with Karyn

Funny Means Money: Humor and Your Marketing Message

A bunch of guys are playing football in a park. The ball is hiked. The quarterback steps back to throw. The receiver—an old woman!—shuffles down the field. Ninety-year-old comedic actress Betty White nearly catches the ball, but suddenly she’s brutally tackled. One of her teammates teases, “Hey man, you’re playing like Betty White out there!” She’s given a Snickers Bar, which transforms her back into his proper male form. The tag line: “You’re not you when you’re hungry.”

It became one of the most talked-about commercials in Super Bowl history.

Ask folks if they watch the Super Bowl and you’ll often hear, “I just watch the game for the commercials.” People remember and talk about these ads! Especially the funny ones.

This is why leaders at companies like Frito-Lay, PepsiCo, Allstate Insurance, Reebok, McDonald’s and Budweiser pay $4.5 million for 30-second spots, most of which are humorous. Why...

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Defusing Difficult Conversations

It was 1984, and the second presidential debate between Walter Mondale and Ronald Reagan was underway. After the first debate, critics observed that Reagan looked tired, and they wondered if he might be too old for the job. Understanding how this precarious issue could affect the outcome of the debate—and the election—Reagan’s team went to work and prepared his response.

Sure enough, shortly after the debate commenced, a reporter asked Reagan, “Given the fact that you are already the oldest president in U.S. history, would you really be able to function should a crisis arise?”

Reagan assured the reporter that he’d be perfectly capable of dealing with any situation at hand—and then he quipped—"I will not make age an issue of this campaign. I am not going to exploit for political purposes my opponent's youth and inexperience."

When the laughter died down, so did the question of Reagan’s age. And he was elected president for a...

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Humor as a Negotiation Tool—or—How Humor Saved the World

OCTOBER 1962 — The world held its breath as America and Russia went to the brink, with nuclear weapons at the ready. Russia was installing nuclear missiles in Cuba—a mere 90 miles from the Florida coast. The 13-day crisis played-out in real time on TV around the world.

As American and Soviet delegates came together to negotiate, tensions were high, and they soon became deadlocked. And then…a Russian delegate told a joke: “What is the difference between Capitalism and Communism? In Capitalism, man exploits man. In Communism, it is the other way around.”

Delegates on both sides laughed, and this created a bond among all of them. (Hey, ya gotta start somewhere!) With the tension eased for the moment, talks resumed, and eventually a deal was struck that avoided blowing up the planet—no small feat!

Whether you’re negotiating for world peace or for which movie to go to, humor can play a crucial role in your success.

According to a recent study on...

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“Planned Spontaneity”

The travel gods smiled upon me. My bag and I both arrived at the same airport at the same time, traffic to the hotel zoomed along, and the line for hotel check-in was shorter than the TSA’s.

As I made my way to my room, I observed this hotel’s unique (and somewhat goth) décor: elegant, comfortable... and dark. Dark! Dark! Dark! The walls were black, the furniture was black, I even think the water was black—but I couldn’t tell because, well, it was so DARK. (And I’ll let you guess what color the ballroom floor and the staging were...)

The meeting began and halfway through my presentation, I stepped forward to make a dramatic point...and walked right off the front of the stage. (Picture Wile E. Coyote stepping off a cliff.)

As you might have guessed, the black carpet and the black stage floor merged visually, leaving no hint that there was a drop-off there. The audience gasped, wondering (in the dark) if I was injured; then they held their...

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Leadership: “Sarcasm—Handle with Care”

“I’m trying to imagine you with a personality.”

“This isn’t an office. It’s Hell with fluorescent lighting.”

“Don’t bother me. I’m livin’ the dream.”

Sarcasm. Gotta love it, don’t ya? Used for comic effect and dry criticism throughout the ages—by us common folks and by the famous.

Oscar Wilde observed: “Some cause happiness wherever they go; others whenever they go.”

Stephen Bishop said: “I feel so miserable without you, it’s almost like having you here.”

Mark Twain once quipped: “I didn't attend the funeral, but I sent a nice letter saying I approved of it.”

Sarcasm. You hear it nearly every day, from all kinds of people, in all kinds of situations.

[Yeah, we all know—or think we know—exactly what sarcasm is. But for the meticulous among you, here’s the precise definition, according to Webster’s Dictionary: “the use of words...

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Replacing Your Stress Habit: Jest for Stress

We’re cruising down the highway on a sunny California afternoon—the sparkling ocean to our left, the picturesque mountains to our right—then as we come around a curve we see motionless cars stretching for miles and miles ahead of us.
“Shoot! Dang!” cried my husband. (Okay, so those weren’t his exact words. Hey, I want to keep this article rated PG-13!)

His knuckles whitened around the steering wheel, his jaw tensed, his muscles stiffened. “Look at this frakkin’ traffic.” (Note: He actually did use the word “frakkin’.”)

The sight of a traffic jam sent him immediately into a stress response. But I reminded him that we had plenty of time to get to our destination, we had plenty of gas, we had food and drink in the car (and neither of us was in need of a bathroom break!). So rather than fume about traffic I pulled out my phone, and played several episodes of a show that we both find hysterical (Cabin Pressure, a BBC...

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I Knew That! (Applied Humor: Knowing versus Doing)

“To know and not to do is not to know.” Chinese Proverb

John glanced quickly over his shoulder as he was driving me to my speaking venue and asked, “So you’re the speaker? What do you speak about?”

Ah! Did he know that this is a professional speaker’s favorite question?! “My body of work for the last 25 years has been the study of humor’s relationship to profitability and health. This afternoon I’m going to share how to use humor as a competitive business edge,” I explained, delighted to share my passion with him.

I could see John’s smiling eyes in the rearview mirror. “Did you know that humor is really, really good for you?” he asked in all sincerity. (Yes, I knew that!) John then went on to tell me a somewhat fuzzy version of Norman Cousins overcoming his life-threatening illness by watching funny movies. It was fun to hear someone else extol on the benefits of humor—and I was encouraged that the...

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Grati-texts & Grati-tweets: High Tech AND High Touch

humor is power laughter Jun 23, 2016

My alarm clock didn’t go off. Someone had already used up all the hot water before I could take my shower. We’d run out of coffee (gasp!). And to top it all off… my “fat pants” were feeling a bit snug—aaaaaauuuuggghhhhhh! This was shaping up to be a miserable morning. I heard my phone chime and my heart skipped a beat. Had I gotten my times mixed—was I late for work? I snatched my phone off the table and saw the text:

“I just wanted you remind you how amazing you are and how grateful I am that you’re in my life.”

My eyes teared up and my heart swelled. My sister, a busy physician three time zones away, had taken 30 seconds out of her busy schedule and had changed the course of my entire day.

Studies show that one way of increasing your happiness set-point is to practice being grateful. Studies vary slightly in their findings, but in a nutshell, writing down three things daily will raise your level of happiness more than...

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Leadership and Humor: Jolly Good!

As I began the interview for my podcast, I looked at his boyish grin and into his playful eyes. “My guest today is Chade-Meng Tan, and he’ll be sharing his insights on leading with levity.”

Meng got a puzzled look on his face and said, “Levity? Oh, I thought we’d be talking about levitation. I guess I’ll have to throw out my notes!”

“Uh-oh,” I thought. “This might be a disaster!”

Chade-Meng Tan then tipped back his head and laughed. Perhaps I should mention that Meng is known as Google’s Jolly Good Fellow. “Leaders need to establish trust—and humor is one way of establishing trust,” he said.

Recently retired from Google (at age 45), Meng is an award-winning engineer, bestselling author, TED talk presenter (check out his TED talk where he shares his insight: "Compassion Is Fun”), and Co-chair of One Billion Acts of Peace, which has been nominated seven times for the Noble Peace Prize....

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Nonsense Makes The Heart Grow Fonder: How Humor Can Heat Up Your Love Life

“Treat your love life like it’s the ultimate romantic comedy; laugh a lot and kiss when the credits roll.”

- Gregory Godek, author 1001 Ways To Be Romantic

Stand-up comic Michael Elizondo sat in the doctor’s exam room waiting to be seen. When the doctor walked in, he was taken aback by her beauty. “Come here often?” he quipped. She laughed. And as they saying goes… they lived happily ever after.

When it comes to what we’re looking for in a mate, sense of humor ranks as a must-have by both sexes. That being said, men and women are looking for slightly different outcomes when it comes to sense of humor in a soul mate.

Women are looking for someone who will make them laugh. Men, on the other hand, are looking for someone to laugh at their jokes. According to numerous studies, guys who can make a woman laugh are seen as more attractive. And guys feel affirmed and appreciated by a woman who laughs at his jokes.

Humor and romance...

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